Here is another in my continuing series…”Why People Don’t Get It.” Okay…maybe it’s not a continuing series, but it should be.
I am constantly amazed at the simple, little things that facilitate successful daily living that so many people just don’t seem to grasp, no matter their level of education or breadth of experience. When you tell profligate spenders that they should save their money for the things that they might really need in the future, they look at you as if you were speaking to them in Serbo-Croatian. When you suggest to someone that they might want to call a taxi instead of driving “in their current condition” they are insulted. With the holiday shopping season getting underway, our topic for today is…dealing with customer service representatives.
It’s tough being a customer service representative, especially around the holidays. On more than one occasion I have stood in line and listened to the people in front of me verbally assault the poor man or poor woman behind the counter, including colorful language (and here in south Florida that means several languages) and running commentary on the legitimacy of the customer service representative’s parentage. It is not the fault of the customer service representative that you bought something, destroyed the packaging, threw away the price tag, lost the receipt, misused the item and ruined it, and now think you should get your money back. The customer service representative did not cause this, nor did he or she manufacture the product with which you are so dissatisfied. The customer service representative cannot turn back time, nor can he or she repair whatever it is that you have found so problematic. What is the only thing that that customer service representative can do? That’s right…help you. Help you by…refunding your money…exchanging the item…upgrading you to a better item…and so on. Why would you want to abuse and berate someone who has only one choice to make as far as you’re concerned? Why give them a reason to decide against you when it’s time to make a decision?
I don’t understand why so many people can’t figure this out. You’re looking across a counter at a person making maybe eight dollars an hour to stand there for eight hours each day and talk with unhappy people. It’s a hard way to make a living. So I try to be nice, and the more sour the attitude of the customer service representative (yes…customer service representatives can be just as nasty as the customers, and I don’t wonder why), the nicer I try to be. Sure…sometimes it’s an act on my part, but the more it works, the less of an act it becomes. The most amazing aspect of this is not that I always get my way…which I do. The amazing part is how quickly a little joke, a smile, or a simple pleasantry will brighten them up. It could very well be the first and only time so far in the day that someone has treated them like a valuable human being, instead of like something you would scrape from the bottom of a shoe. As I always tell others when discussing this and similar issues…the trick to getting what you want from a stranger is to be the best part of their day. It works.
This even works on the telephone. You’d be amazed how easy it is to make a complete stranger laugh over the phone. And once you have them laughing, the rest is easy. I guess a lot of folks think that since they’re not face to face with the customer service representative, they’re not in imminent danger of being spat upon or worse, so they can be as nasty as they want to be. But why? The best attitude, on the phone or in person is this: How can the two of us work together to solve my problem? Sometimes just saying this straight out works like a charm. Study after study on altruism indicates that, given the opportunity, people want to help others when they can. In his first inaugural address, Abraham Lincoln mentions “the better angels of our nature.” Don’t give others reason to act against those better angels and against your best interests.
Now for the reveal. When I was in graduate school, I worked part-time for the late, lamented department store chain…Jordan Marsh. And I don’t think I need to tell you here…I was that customer service representative. When someone was nice to me and made me smile, I bent over backwards to see to it that they got what they wanted, even if it was “against store policy.” When someone was unpleasant, obnoxious, demanding, rude or otherwise difficult to deal with, I went out of my way to thwart them, even making up “rules” that meant I “couldn’t” accommodate their needs (“I’m so sorry sir, but we cannot accept returns of blue shirts on odd numbered Tuesdays”).
So, fellow customer, when you read this, if you think it applies to you, then it probably does. Be nice. If you are a customer service representative and you are reading this, please remember…I am an older man, strikingly handsome and virile, tall and bald, with brown eyes and a love of humor. And the secret password is “Swordfish.” If I show up at your workplace after the holidays, trying to return some godawful crap that someone unloaded on me as a “gift”, I’ll use that secret password. When you hear the word “Swordfish”, remember that I’m on your side, that I was one of you lo these many years ago, and that I am most deserving of all the help, kindness, understanding and consideration that you can muster. And I swear that when I received this item, it had no packaging, no receipt, no price tag, and it was already broken.